Cutting Edge: Highlights of the Week (11/30/2007)

Highlights of the Week 11/30/07
















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Articles
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The Secret Strategies Behind Many “Viral” Videos Viral Videos
http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

Cutting Edge Abstract: Some tips on how to make viral videos successful.
Why it's important: The concept of manufactured viral is a bit of an oxymoron. How does viral remain authentic and how can it be used without being fake or destroying trust?

Making Cars Safer
http://www.autoblogstar.com/2007/11/toyota-builds-the-ultimate-driving-sim-in-the-name-of-safety/

Cutting Edge Abstract: Toyota is using a new technology to work on features that might benefit specific groups of people, like teens and the elderly, or tired drivers. It's a dome that moves in all directions to realistically recreate the sensations of driving, and allows Toyota to research driving habits and test safety devices without endangering anyone.

Why it's important: Recreating sensations is becoming more widely used over an array of platforms to perform research and training; what is the next wave of virtual reality and what potential applications does it have?

PSFK Talks to Peter Rojas (RCRD LBL)
http://www.psfk.com/2007/11/psfk-talks-to-peter-rojas-rcrd-lbl.html

Cutting Edge Abstract: Rojas explains the thinking behind RCRD LBL and what makes it different than other labels and music aggregator sites. Some key points:- “The basic premise [of RCRD LBL] is that music should be free and legal, and the artists should get paid for it.”
Why it's important: How do you want your music served and what's the best model to encourage making creative content?

Oil from Algae?
http://www.msnbc.msn.com/id/22027663/

Cutting Edge Abstract: Oil is currently $100 a barrel and with peak oil probably already having hit research is scurrying trying to find viable alternatives
Why it's important: Energy will shape our future but is oil, even oil derived algea more of a transitory fuel or a long term solution?

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Videos of the Week :
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Outerwear - Function & Fashion
http://www.coolhunting.com/archives/2007/11/nau_sponsored_v.php

Safety Bike
http://lizseymour.wordpress.com/2007/11/14/movie-of-the-week-3/

Project Genome & Pandora Radio
http://www.rocketboom.com/vlog/rb_07_nov_27

Peter Rojas from Engadget talks about RCRD LBL
http://www.psfk.com/2007/11/psfk-talks-to-peter-rojas-rcrd-lbl.html

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Tools
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Songza - listen to or share music at whim
http://songza.com/

Lease Your Body.com - get paid to advertise for a company by getting a tattoo
http://leaseyourbody.com/main.php

Foodtube - online video recipes
http://foodtube.net/

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Events
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Negativeland - OUr Favorite Things
http://www.othercinema.com/mainframe.html

Parc Forum - Charlene Li - Forrester Research
http://www.parc.com/events/forum/default.php

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Website of the Week
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Evil Knievel
http://www.evelknievel.com/

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Links to Keep You Informed Until Next Issue:
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InfluxInsights.com
EmergeTrends.com
ThisIsClutch.blogspot.com
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ThisIsCuttingEdge (archive)

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Pictures of the Week:
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http://www.mattstuart.com/