Cutting Edge: 10/1/07

Highlights of the Week: 10/1/07

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Articles
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São Paulo "No Logo"
http://pingmag.jp/2007/08/27/sao-paulo-no-logo/

Cutting Edge Abstract: In an effort to clean up urban surfaces, the entire city of Sao Paulo has banned all advertisements.
Why it's important: How will this visual purism effect culture and consumption?

Radiohead lets fans pick price for new album http://www.boingboing.net/2007/09/30/radiohead-lets-fans.html

Cutting Edge Abstract: Radiohead releases their new album in 10 days and they're circumventing the record label industry by releasing it at whatever price you think is reasonable.
Why it's important: If Napster was the beginning of the end of the record industry, then is this the middle?

Taking Billboards to the Next Level http://www.getitinwriting.biz/blog/2007/09/copywriting-company-ambient-billboards.html

Cutting Edge Abstract: First they attract your attention, then they slam home the message.
Why it's important: Why has it taken so long for billboards to evolve out of one dimensional?

Researchers Urge Caution As Personal Genomics Stand Poised To Go Mainstream http://www.medicalnewstoday.com/articles/83238.php

Cutting Edge Abstract: Soon, DNA sequencing technologies will be affordable enough that personal genomics will be integrated into routine clinical care.
Why it's important: How will medicine change and what effects will this have on our already strained healthcare system?

Beijing Bicycles Subscription
http://www.psfk.com/2007/09/beijing-bicycles-for-rent.html

Cutting Edge Abstract: Beijing experiments with a subscription based bicycle sharing service.
Why it's important: Can a city be engineered to provide significant transportation advantages to cyclists & pedestrians?

Citizen Journalists
http://online.wsj.com/article/SB119090803430841433.html?mod=hpp_us_pageone

Cutting Edge Abstract: Breaking news is available seconds after it happens.
Why it's important: What chance does information suppression still have, what is still suppressed and how do we learn what we're not being told.

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Tools
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Squidoo - sharing knowledge, another place to learn.
http://www.squidoo.com/browse/homepage

Brand Fame - create films, post them online, match them with products/ brands, earn money http://www.brandfame.com/

Graspr - learn things from others through the medium of video
http://www.graspr.com/html/index.php

Yapta - tool for air travel
http://yapta.com/

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Events
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10/5 - 10/7 : YBCA presents Helvetica - Helvetica is a fascinating independent film about typography, graphic design and global visual culture. http://laughingsquid.com/squidlist/events/index.php?com=detail&eID=172165&year=2007&month=10

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Videos of the Week :
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Fantoche
http://www.youtube.com/watch?v=6Jfcpa_x4Lg&eurl=http%3A%2F%2Flaughingsquid%2Ecom%2F

Walking (2Times)
http://www.youtube.com/watch?v=X7nVyVgz8GY&mode=related&search=

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Podcast of the Week:
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Minneapolis Sculpture Garden - Take a virtual walk through the Walker Art Center http://www.coolhunting.com/archives/2007/09/the_minneapolis.php


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Book of the Week:
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The Lovemarks Effect: Winning in the Consumer Revolution http://amazon.com/dp/157687267X/?tag=advertising-books-20

The Shock Doctrine: The Rise of Disaster Capitalism http://www.amazon.com/Shock-Doctrine-Rise-Disaster-Capitalism/dp/0805079831/ref=pd_bbs_sr_1/104-4462244-9246323?ie=UTF8&s=books&qid=1191007110&sr=1-1

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Pictures of the Week:
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Fish Cage in Aquarium









































Real Wire Frame Car















Moving the Car

















Street Art In Brazil

Cutting Edge: 9/25/07

Highlights of the Week: 9/25/07












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Articles
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Creating Brand Experience Through Services
http://www.guerrilla-innovation.com/archives/2007/06/000600.php

Cutting Edge Abstract: Broad Shoulders, a service provider, offered a service at concerts allowing audience members to sit on their shoulders to get a better view.
Why it's important: How do brands create personality that people dislike?

Sponsor Ship is About Brands
http://etherbreather.com/2007/09/07/sponsorships-vs-advertising/

Cutting Edge Abstract: Sponsorship is more about brand than sale. Premier ads are sponsored art.
Why it's important: Do companies consider ad spend vs. brand spend?

Marc Ecko: "The Ball Is Now Yours
http://fallontrendpoint.blogspot.com/2007/09/marc-ecko-ball-is-now-yours.html

Cutting Edge Abstract: PR stunt with Barry Bond's 756th homerun ball
Why it's important: Creative ways to get more for your media money

The Ignorance of Crowds
http://www.strategy-business.com/press/article/07204?pg=1

Cutting Edge Abstract: "If peer production is a good way to mine the raw material for innovation, it doesn’t seem well suited to shaping that material into a final product. The open source model is also unlikely to produce the original ideas that inspire and guide the greatest innovation efforts. The greatest breakthroughs will always begin with “one good idea in one person’s head,” and the greatest products will always reach perfection through the concerted efforts of a highly skilled team."
Why it's important: How filtered and democratic are these conclusions that we supposedly reach as a crowd and where and how are group collaborations useful?


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Tools
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Sketchcast - blog with visuals & voice
http://sketchcast.com/

Cha Cha - search + brain power = better search
http://www.chacha.com/info/about

20 x 200 - Affordable art for everyone - sell and buy art
http://www.20x200.com/

Graffiti Archaelogoy
http://www.otherthings.com/grafarc/

We Feel Fine - visualize realtime emotions
http://wefeelfine.org/

3 Easy Ways to Improve Your Brain Power
http://www.dumblittleman.com/2007/09/3-easy-ways-to-improve-your-brain-power.html

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Events
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9/26 - Naomi Klein @ Çity Lights
http://www.citylights.com/bookstore/?fa=event&event_id=135


9/27 - 9/30 : ArtCar Fest
http://artcarfest.com/info.html


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Videos of the Week :
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Wikis In Plain English
http://www.youtube.com/watch?v=-dnL00TdmLY&mode=related&search=

Do schools today kill creativity? (Ken Robinson, TEDTalks)
http://video.google.com/videoplay?docid=-8615594910106489130&q=sir+ken&total=195&start=0&num=10&so=0&type=search&plindex=0

Stephen Hawking Say's The Simpsons Is Best Show On Us TV
http://www.youtube.com/watch?v=ybBbF3SaqVU&eurl=http%3A%2F%2Flaughingsquid%2Ecom%2F

The Web's Secret Stories
http://www.ted.com/talks/view/id/144


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Books of the Week:
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Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by Martin Lindstrom
http://www.amazon.com/BRAND-sense-Powerful-Brands-through/dp/0743267842/ref=pd_bbs_sr_1/104-4462244-9246323?ie=UTF8&s=books&qid=1190663391&sr=8-1
- Lindstrom’s basic point is simple - brands that appeal to multiple senses will be more successful than brands that focus only on one or two.

“The Cult of the Amateur: How Today’s Internet Is Killing Our Culture and Assaulting Our Economy”
http://www.amazon.co.uk/Cult-Amateur-Internet-Killing-Assaulting/dp/1857883934/ref=sr_1_1/202-0191364-2131000?ie=UTF8&s=books&qid=1178650376&sr=1-1
- Will the explosion of blogs and Web 2.0 sites/applications promoting the explosion of home media and ‘user generated content teach our kids to believe in half-truths and fictional accounts?

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Pictures of the Week:
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