Cutting Edge: 9/25/07

Highlights of the Week: 9/25/07












* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Articles
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Creating Brand Experience Through Services
http://www.guerrilla-innovation.com/archives/2007/06/000600.php

Cutting Edge Abstract: Broad Shoulders, a service provider, offered a service at concerts allowing audience members to sit on their shoulders to get a better view.
Why it's important: How do brands create personality that people dislike?

Sponsor Ship is About Brands
http://etherbreather.com/2007/09/07/sponsorships-vs-advertising/

Cutting Edge Abstract: Sponsorship is more about brand than sale. Premier ads are sponsored art.
Why it's important: Do companies consider ad spend vs. brand spend?

Marc Ecko: "The Ball Is Now Yours
http://fallontrendpoint.blogspot.com/2007/09/marc-ecko-ball-is-now-yours.html

Cutting Edge Abstract: PR stunt with Barry Bond's 756th homerun ball
Why it's important: Creative ways to get more for your media money

The Ignorance of Crowds
http://www.strategy-business.com/press/article/07204?pg=1

Cutting Edge Abstract: "If peer production is a good way to mine the raw material for innovation, it doesn’t seem well suited to shaping that material into a final product. The open source model is also unlikely to produce the original ideas that inspire and guide the greatest innovation efforts. The greatest breakthroughs will always begin with “one good idea in one person’s head,” and the greatest products will always reach perfection through the concerted efforts of a highly skilled team."
Why it's important: How filtered and democratic are these conclusions that we supposedly reach as a crowd and where and how are group collaborations useful?


* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Tools
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Sketchcast - blog with visuals & voice
http://sketchcast.com/

Cha Cha - search + brain power = better search
http://www.chacha.com/info/about

20 x 200 - Affordable art for everyone - sell and buy art
http://www.20x200.com/

Graffiti Archaelogoy
http://www.otherthings.com/grafarc/

We Feel Fine - visualize realtime emotions
http://wefeelfine.org/

3 Easy Ways to Improve Your Brain Power
http://www.dumblittleman.com/2007/09/3-easy-ways-to-improve-your-brain-power.html

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Events
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

9/26 - Naomi Klein @ Çity Lights
http://www.citylights.com/bookstore/?fa=event&event_id=135


9/27 - 9/30 : ArtCar Fest
http://artcarfest.com/info.html


* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Videos of the Week :
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Wikis In Plain English
http://www.youtube.com/watch?v=-dnL00TdmLY&mode=related&search=

Do schools today kill creativity? (Ken Robinson, TEDTalks)
http://video.google.com/videoplay?docid=-8615594910106489130&q=sir+ken&total=195&start=0&num=10&so=0&type=search&plindex=0

Stephen Hawking Say's The Simpsons Is Best Show On Us TV
http://www.youtube.com/watch?v=ybBbF3SaqVU&eurl=http%3A%2F%2Flaughingsquid%2Ecom%2F

The Web's Secret Stories
http://www.ted.com/talks/view/id/144


* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Books of the Week:
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by Martin Lindstrom
http://www.amazon.com/BRAND-sense-Powerful-Brands-through/dp/0743267842/ref=pd_bbs_sr_1/104-4462244-9246323?ie=UTF8&s=books&qid=1190663391&sr=8-1
- Lindstrom’s basic point is simple - brands that appeal to multiple senses will be more successful than brands that focus only on one or two.

“The Cult of the Amateur: How Today’s Internet Is Killing Our Culture and Assaulting Our Economy”
http://www.amazon.co.uk/Cult-Amateur-Internet-Killing-Assaulting/dp/1857883934/ref=sr_1_1/202-0191364-2131000?ie=UTF8&s=books&qid=1178650376&sr=1-1
- Will the explosion of blogs and Web 2.0 sites/applications promoting the explosion of home media and ‘user generated content teach our kids to believe in half-truths and fictional accounts?

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Pictures of the Week:
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * **