Cutting Edge 8/27/07

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Articles
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The anti-Tivo: Product placement beats the 30-second spot http://money.cnn.com/2006/09/15/technology/disruptors_nextmedium.biz2/index.htm

Cutting Edge Abstract: NextMedium automates and standardizes the process of product placement in TV shows, movies, and videogames. Advertisers can search through the requests to evaluate and bid on the available placement opportunities. NextMedium's site also allows for the director or other creative professional to approve and sign off on each placement.

Why it's important: How quickly is the 30-second spot dying?

Spirit Airlines CEO Says “Let Them Tell The World How Bad We Are” In Email Faux Pas. http://www.ceosmack.com/2007/08/24/spirit-airlines-ceo-says-let-them-tell-the-world-how-bad-we-are-in-email-faux-pas/

Cutting Edge Abstract: Customer complains. CEO shrugs them off. Bloggers spread the word. Airline takes a hit. "The comment trail on blogs far and wide is starting to grow, USA Today has gone national with the story and it won’t be long until the small airline CEO’s arrogance and downright rudeness starts to affect ticket sales."

Why it's important: How are individual bloggers changing the world?

Is There Anything Good About Men? And Other Tricky Questions http://tierneylab.blogs.nytimes.com/2007/08/20/is-there-anything-good-about-men-and-other-tricky-questions/index.html?hp

Cutting Edge Abstract: A better understanding of the evolution of the sexes.

Why it's important: Does social insecurity in men encourage productivity?

Clever students create cheapo DIY Segway http://www.engadget.com/2007/08/21/clever-students-create-cheapo-diy-segway/

Cutting Edge Abstract: A team of ingenious do-it-yourself'ers put together a fairly workable Segway knock-off for less than a thousand dollars using off-the-shelf supplies.

Why it's important: How is DIY changing businesses?

Filmmaker's Tool Kit: Creating a Movie with Web 2.0 http://www.readwriteweb.com/archives/filmmakers_tool_kit_creating_a_movie_with_web20.php

Cutting Edge Abstract: "You have to write your film, cast it, shoot it, edit it, and distribute it to the masses. Web 2.0 applications and services can help with (nearly) all of these phases."

Why it's important: Content creators are still playing catch up but will the advent of easy to produce film saturate the market and overwhelm consumers or carve a path to the much awaited niche content that long tail theorists predict?

Teen Unlocks iPhone From AT&T Network http://www.nytimes.com/aponline/technology/AP-IPhone-Unlocked.html?_r=1&oref=login

Cutting Edge Abstract: Since the details of both hacks are public, Apple may be able to modify the iPhone production line to make new phones invulnerable.

Why it's important: Didn't similar resistance create problems for Apple's computing business? Assignment:

Jump the Shark
http://alecsoth.com/blog/2007/08/12/assignment-jump-the/


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Tools
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Pandora Jam - Discover new music and record it
http://www.bitcartel.com/pandorajam/

Walk Score
http://www.walkscore.com/

Blinkx
http://www.blinkx.com/

Free Books Online
http://www.wowio.com/index.asp

Deezer - free music on demand
http://www.deezer.com/

Google Sky
http://earth.google.com/sky/skyedu.html

How I made my presentations a little better (including the 10/20/30 rule) http://www.43folders.com/2007/08/23/better-presentations/

USB Cassette Deck
http://www.firebox.com/product/1849?itc=72&src_t=nwt&src_id=158

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Events
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8/27/07 - Social Network Portability Today
9/8/07 - Singularity Summit 07
9/14/07 - Dwell On Design
9/22/07 - SwapSF Presents: The Most Hyperbolic Clothing Swap Ever!

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Videos of the Week :
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Colbert Report Clip: Andrew Keen - Why the Internet is Destroying Culture http://www.thedailybackground.com/2007/08/17/the-most-infuriating-colbert-report-interview-ive-ever-seen/

How do you beat YouTube?
http://www.guardian.co.uk/technology/2007/aug/21/digitalvideo

Web 2.0 ... The Machine is Us/ing Us
http://www.youtube.com/watch?v=75pjGY-6NtU

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Pictures of the Week:
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Artist Sets Sail in Life-size Paper Boat


Hole Punch Art